Promotional Campaign

Advertising

The 2024 Festival of Trees marketing plan included placements with 20 media outlets, including ads and promotions on local radio stations, a television PSA, print advertisements in magazines and newspapers, and digital advertising and sponsored articles on event and lifestyle websites. These placements generated millions of impressions in the Baltimore metropolitan area.

Public Relations

A comprehensive Public Relations campaign will be developed to ensure that the event and its sponsors receive maximum exposure. This will include calendar and news releases, as well as media pitches that will result in story/interview placements. In 2024, the public relations campaign for Festival of Trees resulted in 149 media hits, with a total estimated audience reaching more than 506 million people at an ad value of more than $4 million!

In 2024, Festival of Trees was featured on Kennedy Krieger’s Facebook, Instagram and LinkedIn pages. A strategic organic and paid campaign included pre-event, day-of and post-event coverage and ad flights. 

Kennedy Krieger posted dozens of unique Festival of Trees-related posts & stories. This includes multiple posts daily during the event weekend with a focus mainly on video content and stories on Facebook and Instagram

These post resulted in a total of 71,476 impressions.

All advertising and promotional campaigns are designed to direct consumers to visit the promotional website dedicated exclusively to Festival of Trees.

As a sponsor, your organization’s four-color logo would be displayed on our sponsor page, along with a direct link to your organization’s website, or possibly to a jump page featuring any special offers or discounts you may want to offer during the holidays.

Sponsors giving at the Bronze Level ($10,000) or above will have their logos featured in a promo section on the event homepage.