Festival of Trees is an iconic event, and Kennedy Krieger will be creative and proactive in its pursuit of promoting this event.
The 2026 Festival of Trees will be extensively promoted through paid and donated media placements, a robust public relations and social media campaign, email and direct mail marketing, and the Festival of Trees promotional website. The paid media plan is targeted, reaching families across the Baltimore metropolitan area.
Advertising
The 2025 Festival of Trees marketing plan included placements with 20 media outlets, including ads and promotions on local radio stations, a television PSA, print advertisements in magazines and newspapers, and digital advertising and sponsored articles on event and lifestyle websites. These placements generated millions of impressions in the Baltimore metropolitan area.
Public Relations
A comprehensive Public Relations campaign will be developed in 2026 to ensure that the event and its sponsors receive maximum exposure. This will include calendar and news releases, as well as media pitches that will result in story/interview placements.
Festival of Trees enjoyed a surge in media exposure in 2025: 256 total media hits, an increase of 71.8 percent over 2024, with a potential audience reach of 1.12 billion readers and viewers, doubling 2024's reach!
In 2025, Festival of Trees was featured on Kennedy Krieger’s Facebook, Instagram and LinkedIn pages. A strategic organic and paid campaign included pre-event, day-of and post-event coverage and ad flights.
Kennedy Krieger posted dozens of unique Festival of Trees-related posts & stories. This includes multiple posts daily during the event weekend with a focus mainly on video content and stories on Facebook and Instagram.
All advertising and promotional campaigns are designed to direct consumers to visit the promotional website dedicated exclusively to Festival of Trees.
As a sponsor, your organization’s four-color logo would be displayed on our sponsor page, along with a direct link to your organization’s website, or possibly to a jump page featuring any special offers or discounts you may want to offer during the holidays.
Sponsors giving at the Bronze Level ($10,000) or above will have their logos featured in a promo section on the event homepage.
Examples Of Festival Of Trees Promotional Materials (2025)
Full Page Flyer & Ad
Two-Page Thank You Ad in Baltimore Magazine
Direct Mail Postcard (Front and Back)
