Festival of Trees is an iconic event, and Kennedy Krieger will be creative and proactive in its pursuit of promoting this event.

The 2025 Festival of Trees will be extensively promoted through paid and donated media placements, a robust public relations and social media campaign, email and direct mail marketing, and the Festival of Trees promotional website. The paid media plan is targeted, reaching families across the Baltimore metropolitan area.

 

Advertising and Public Relations

Advertising

The 2024 Festival of Trees marketing plan included placements with 20 media outlets, including ads and promotions on local radio stations, a television PSA, print advertisements in magazines and newspapers, and digital advertising and sponsored articles on event and lifestyle websites. These placements generated millions of impressions in the Baltimore metropolitan area.

Public Relations

A comprehensive Public Relations campaign will be developed to ensure that the event and its sponsors receive maximum exposure. This will include calendar and news releases, as well as media pitches that will result in story/interview placements. In 2024, the public relations campaign for Festival of Trees resulted in 149 media hits, with a total estimated audience reaching more than 506 million people at an ad value of more than $4 million!

Social Media

In 2024, Festival of Trees was featured on Kennedy Krieger’s Facebook, Instagram and LinkedIn pages. A strategic organic and paid campaign included pre-event, day-of and post-event coverage and ad flights. 

Kennedy Krieger posted dozens of unique Festival of Trees-related posts & stories. This includes multiple posts daily during the event weekend with a focus mainly on video content and stories on Facebook and Instagram

These post resulted  in a total of 71,476 impressions.

 

Festival of Trees Website

All advertising and promotional campaigns are designed to direct consumers to visit the promotional website dedicated exclusively to Festival of Trees.

As a sponsor, your organization’s four-color logo would be displayed on our sponsor page, along with a direct link to your organization’s website, or possibly to a jump page featuring any special offers or discounts you may want to offer during the holidays.

Sponsors giving at the Bronze Level ($10,000) or above will have their logos featured in a promo section on the event homepage.

Examples Of Festival Of Trees Promotional Materials (2024)

Full Page 

Full page ad for the 35th Festival of Trees.

 

 

 

 

 

 

 

 

 


 


Two-Page Thank You Ad in Baltimore Magazine

Two page Thank You ad, featuring images of Kennedy Krieger patients and students superimposed in front of lighted Christmas trees on one page and a list of sponsors on the other.

Direct Mail Postcard (Front and Back)

Front of the 35th Festival of Trees direct mail postcard.

Back of the 35th Festival of Trees direct mail postcard.