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Reactions to framing of cessation messages: insights from dual-smoker couples.
|Title||Reactions to framing of cessation messages: insights from dual-smoker couples.|
|Publication Type||Journal Article|
|Year of Publication||2013|
|Authors||Lipkus IM, Ranby KW, Lewis MA, Toll B|
|Journal||Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco|
|Date Published||2013 Dec|
Couples in which both members smoke (dual-smoker couples) have not been the explicit target of cessation interventions. Quit rates are lower and relapse rates are higher among individuals in dual-smoker couples. A potentially effective strategy to motivate dual-smoker couples to quit is to convey messages that highlight how the positive outcomes of quitting (gain frame) or the negative outcomes of continued smoking (loss frame) affect the couple rather than the individual smoker. We explored whether dual-smoker couples' smoking behaviors (e.g., amount smoked) and desire to quit would differ as a function of message frame (gain vs. loss) or outcome focus (individual vs. couple).
|Alternate Journal||Nicotine Tob. Res.|