Reactions to framing of cessation messages: insights from dual-smoker couples.

TitleReactions to framing of cessation messages: insights from dual-smoker couples.
Publication TypeJournal Article
Year of Publication2013
AuthorsLipkus IM, Ranby KW, Lewis MA, Toll B
JournalNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
Volume15
Issue12
Pagination2022-8
Date Published2013 Dec
Abstract

Couples in which both members smoke (dual-smoker couples) have not been the explicit target of cessation interventions. Quit rates are lower and relapse rates are higher among individuals in dual-smoker couples. A potentially effective strategy to motivate dual-smoker couples to quit is to convey messages that highlight how the positive outcomes of quitting (gain frame) or the negative outcomes of continued smoking (loss frame) affect the couple rather than the individual smoker. We explored whether dual-smoker couples' smoking behaviors (e.g., amount smoked) and desire to quit would differ as a function of message frame (gain vs. loss) or outcome focus (individual vs. couple).

DOI10.1039/c3an01532g
Alternate JournalNicotine Tob. Res.