Leadership and Excellence Prompt Kennedy Krieger Institute to Create Internet Strategic Plan

January 24, 2001
Integrated Marketing Solutions (IMS) Hired To Develop Plan and New Site

BALTIMORE, MD - Kennedy Krieger Institute, an internationally recognized leader in services, research, training and education for children with disorders of the brain, has contracted with Baltimore-based Integrated Marketing Solutions (IMS) to develop a comprehensive Internet Strategic Plan and website that better represents the valuable resources provided by the Institute. The goal of this new website and Strategic Plan is to provide a more comprehensive and interactive resource for individuals with brain-based disorders, as well as their families, healthcare, community and educational providers who work with these individuals and researchers who focus on this field.

"Kennedy Krieger Institute's mission, in part, is to share our broad-based expertise in the field of developmental disabilities with the many different audiences that we serve," explained Jim Anders, senior vice president and chief operating officer of Kennedy Krieger Institute. "An improved website will help us to better serve our site's current users and reach out to new audiences on the Internet."

IMS President and Chief Executive Officer Todd J. Collins said, "It's rewarding to work with an organization that sets the standard for services, training and research for children with brain-based disabilities. We look forward to helping Kennedy Krieger Institute convey and brand this expertise on the Internet. With this new site, our goal is to see substantial growth in use, referrals, and information dissemination so that the Institute can assist more families and indiviauls with disabilties, operate with better efficiency and reaffirm it's position as the leading resource in the field."

About Kennedy Krieger Institute

Kennedy Krieger Institute is an internationally renowned center for research, treatment, education and training focused on problems that affect the child's developing brain. Established in 1937, the Institute treats over 11,000 children annually. Services include a 70-bed hospital, outpatient services and clinics, a lower and middle school for children with complex disabilities, a high school for adolescents with disabilities, and community-based programs and affiliates - including one in Atlanta, GA. In addition, The Institute trains over 560 professionals each year, who go on to set the standard for work in the field of developmental disabilities world-wide. The Institute's research program is an international leader in the study of children's brains. Diagnoses addressed include, but are not limited to, autism, cerebral palsy, down syndrome, genetic and metabolic disorders, mental retardation, spina bifida, traumatic brain/spinal cord injury, feeding problems, behavioral management, learning disabilities and ADHD.For more information about Kennedy Krieger Institute, call 1-888-554-2080 or visit www.kennedykrieger.org.

About IMS

IMS is an Internet, marketing and technology company based in Baltimore with offices in Richmond, VA and New York, NY. IMS merges the Internet, marketing and database technology into one business channel. IMS works with national and international Fortune 1000 companies to help them improve profitability and customer loyalty. IMS' client base has grown to include MBNA America Bank, The American Red Cross, Fidelity & Deposit, The National Association of Chain Drug Stores, Prime Retail and Sony. For more information visit www.ims-marketing.com or call 410-539-9998.

Media Contact Inquiries:

Dorothy Fuchs, (410) 243-3790
Julie Lincoln, (443) 923-7334 or (443) 742-0770